BBC

Adding a bit of Character to BBC in Wales

As part of BBC Wales’ initiative to connect with a younger audience, the network partnered with universities to create a series of dynamic idents and campus activations. My role in this project focused on character design and artistic direction, crafting a cast of engaging and memorable figures that embodied the energy and diversity of the student community.

Character Design ⊛ Illustration ⊛ 3D ⊛ Art Direction

Through bold visuals and a distinctive artistic approach, these characters became the face of the campaign, helping to bridge the gap between the BBC and the next generation of viewers.

Support for BBC Wales’ brand rejuvenation strategy through the creation of characters and visual environments tailored to a young and diverse audience.

Visual line implemented across on-site activations and promotional materials.
⊛
Collaborated with creative and academic teams to ensure cultural and aesthetic relevance.
⊛
The campaign helped strengthen BBC Wales’ presence within key university settings.

next project

Adding a bit of Character to BBC in Wales

Character Design ⊛ Illustration ⊛ 3D ⊛ Art Direction

Support for BBC Wales’ brand rejuvenation strategy through the creation of characters and visual environments tailored to a young and diverse audience.

Visual line implemented across on-site activations and promotional materials.⊛ Collaborated with creative and academic teams to ensure cultural and aesthetic relevance.⊛ The campaign helped strengthen BBC Wales’ presence within key university settings.

Building the identityand global presence of Nuuk Mobility

For the Best Viewing Experience

Visual line implemented across on-site activations and promotional materials.
⊛
Collaborated with creative and academic teams to ensure cultural and aesthetic relevance.
⊛
The campaign helped strengthen BBC Wales’ presence within key university settings.

Building the identity
and global presence of Nuuk Mobility